In this world of constant change, the CEO must also be able to determine product, market and sales strategy and tactics as rapidly as the change is occurring. If the organization is in growth or decline, the CEO must also be able to determine effective resource strategies to ensure continued success or survival. Therefore, a CEO could be faced with rapid changes to the competitive environment and changes in the rate of growth simultaneously…and the two may not necessarily be related.
The problem is determining whether the CEO can effectively work in the current environment as well as in the future environments that the organization may find itself.
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